eCom 2025 

18 months of Revolutionary Change in How we Buy Online

Short Blog

Follow up to my June 2024 blogs – eCom Politics and Scenarios and Fastlane + FIDO Enabled Checkout. Today, we focus on the changes, what merchants are asking for, and what consumers will adopt (and when). 

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Apple Opens NFC

https://www.apple.com/newsroom/2024/08/developers-can-soon-offer-in-app-nfc-transactions-using-the-secure-element

Apple Opens NFC. Just off the phone with Apple. They were nice enough to treat me as a journalist and I was able to ask a few questions. 

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Google Secure Payment Authentication (SPA)

Read First – Blog on SPA from Checkout.com

Background Reading – June blog eCom politics and Scenarios, and Identity, Authentication and Risk

What’s the big news here? SPA allows Google to stand at par with ApplePay in providing the best-authenticated checkout experience. Google looks to have taken TWO MASSIVE pieces out of the authentication process: 1) 3DS handshake (putitting in Cryptogram and 2) A step up from the Issuer (possibly – a significant portion of this blog). This is a generational improvement and massive simplificaiton of the current 3DS flow.

The mobile platform is key to authentication and Google is the preferred partner of every bank, merchant and network. Their challenge in SPA? Doesn’t seem Checkout.com coordinated with the networks on SPA (ie liability shift OR step up). I think it will get worked out as the quality of this innovation is just fantastic.

As I wrote in June, ApplePay 2.0 plans to cross the chasm from mobile only to desktop (as announced at WWDC). Google is proving that they have the same capability, as Chrome makes up about 10-12% of eCom and over 30% of guest checkout at most retailers; they are positioned well (particularly in Android markets).

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Plaid fights for relevance

Side note. I have 4 blogs just about ready to go in the next week.

  • Value Structures and Organizational Models. This one has been in the works too long and has backed everything else up
  • V/MA – Break out growth opportunities (still my largest holdings).
  • Updated view on alternate payment schemes
  • Banks and “owning identity”. Ownership and control is not the problem. Getting others to value their role and rules is.
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eCom – Politics and Scenarios

Frank Young – Contributor

What are banks talking about this week? How did Apple’s announcement impact them? While 15bps on 2% of eCom GDV is a nuisance, 15bps on 15% of eComm GDV is an earthquake. 

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Apple Wallet “2.0” in iOS18 – What’s In It?

Winners: Consumers, Merchants, Banks, Networks and Affirm

Losers: Branded PayPal and Venmo

Apple’s WWDC is on Day 2. Today we will see significant enhancements to ApplePay and Wallet in forthcoming iOS18 (to be released this fall). Here are the highlights in order of impact. 

1 – ApplePay in eCom

ApplePay will be supported in every browser. This will be a game changer and dramatically increase payment volume flowing through Apple wallet (and their platform). Just last week, the WSJ published a great piece on why retailers hate that consumers make large purchases on their computers. Apple will expand ApplePay to support all browsers AND provide a major upgrade in experience, security and fraud. 

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Bank Transformation – Actions for Banks to Succeed in the Storm of Disruption

A Framework for Collaboration – Taking Part in Consumer Journeys

16 Page Blog – 3 Page Exec Summary 

Part 2 of Future of Retail Banking (2023). This blog has been sitting at 60% for 2 months now. Sorry for the delay.  A bull case for V/MA and service expansion.

A storm is brewing that will dwarf the impact the internet (V1/V2) had on established business models. There are multiple transformations occurring simultaneously: AI/ML, Web3, Digital ID, DLT, open mandates, FinTech, Wallets, ….etc. (see Web3 and Small Wins). While large orchestrators and big tech dominate today due to their virtuous cycles, new forces push for the “break up” of Big Tech and centralized data stores to make the internet more democratic and more privacy friendly.

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Fastlane and FIDO Enabled Checkout

© Starpoint LLP, 2024. No part of this site, blog.starpointllp.com, may be reproduced or retransmitted, in whole or in part, in any manner without the permission of the copyright owner.

PayPal’s bulls are building a case that Fastlane will drive new growth. My perspective after talking with many of the large US eCom merchants, 

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ApplePay gets iOS Competition – Curve

© Starpoint LLP, 2024. No part of this site, blog.starpointllp.com, may be reproduced or retransmitted, in whole or in part, in any manner without the permission of the copyright owner. Also see our Legal/Disclaimer (this is a highly opinionated and partially informed blog).

The Times (London) Article – May 29 2024


In January of this year, Apple offered commitments to the EU to assuage their concerns about NFC payments and mobile wallets related to the EU’s Marketplace Fairness Act (MFA—see blog). Apple’s approach follows Google’s model in Host Card Emulation (HCE—see Apple Developer Doc).

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Visa Expands the Pipe

Flexible Credentials

© Starpoint LLP, 2024. No part of this site, blog.starpointllp.com, may be reproduced or retransmitted, in whole or in part, in any manner without the permission of the copyright owner.

Background

Visa’s network is the largest commercial network in the world, moving over $15T in volume over 4.3B cards in over 200 countries. Visa’s core is called VisaNet, a real-time messaging network between banks. They don’t move money but send instructions to and from banks, merchants, consumers and other approved third parties. The banks move the money, primarily through net settlement on ACH.  The beauty behind Visa’s network is its operating model, which allows thousands of partners to invest billions of dollars. To defeat Visa, you not only have to create a better network, but you must also create a better economic model for EVERYONE to switch, AND overcome the combined investment of all current stakeholders. This is why SEPA failed (see Power of Bank Networks). 

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